Overview:

Real-estate risk management startup Archipelago brought me on for a month-long design sprint to completely revamp their brand and connect it to a single, core messaging strategy.

Together with CMO Vanessa Fincher, we developed a sleek, modern approach that seamlessly linked the brand's mission of organizing and clarifying data for customers. Taking inspiration from the architecture of Archipelago’s customers: the beams, the glass, and overall form—we built a block system for framing photography and design elements that could be utilized across all platforms. 

Over the course of four weeks, we created a new identity featuring a system that clearly defined design, color, type, photograph, and illustration guidelines.

Archipelago Team:

Creative Direction / Designer:
Naomi Bensen

CMO:
Vanessa Fincher

CRO:
Erroin Martin

Archipelago / Head of Design:
Daniel Sears

Head of Growth Marketing:
James Omdahl