Overview:

At the onset of COVID-19, Airbnb hosts were faced with an increasingly intense emotional and financial reality. Asked by the Airbnb founders to create a body of work that could be some small way of expressing care, Airbnb Thank You Cards were born.

In a huge six day multi-team push, we designed a holistic campaign that would be sent to over ten million Airbnb guests over the course of two weeks. My role was to both illustrate individual cards, test a wide variety of concepts, and also art direct illustrators from around the world.

Thank You CardS Team:

Art Direction / Illustration
Naomi Bensen

Creative Direction
Kristen Spilman

Additional Illustration
Wenjiia Tang, Jennifer Hom, Julia Cone, Cat Huang, Andrea Nguyen, Jamie Jones, Erin Wallace

Designers
Derek Chan, Andrea Nguyen, Sally Carmichael, Laura Bagnato, Jacqueline Lau

Senior Creative Producer
Peter Heirendt